Home > Casino, Gambling News > 888 Ends 2011 with Strong Earnings

888 Ends 2011 with Strong Earnings

Online gambling operator 888 is wrapping up what has been a very successful 2011 campaign, with strong gains in its poker and casino operations enabling the company to beat profit expectations for the year.

888 has announced that its core profit for 2011 will come in above analyst expectations of $39.7 million and is predicting strong 2012 results as well.

Much of its success in 2011 came from dramatically improved results in its poker operations, which went from an also-ran in the online poker arena to a top five ranking overall when the year ended as far as player traffic on its poker site.

888 had historically been known for its 888/Casino on Net online casino offerings but an updated version of its poker software and a focus on more casual and recreational players paid off in 2011 with its traffic growing strongly.

Innovations on the poker side included releasing new Web cam tables (which require all players at selected tables to have an active Web cam running so other players can see them) as well as adding team tournaments and other promos tied to the results of popular sporting events.

Like other online operators, 888 has somewhat benefited from a lingering global recession that has caused many gamblers to stay home and play online instead of taking a trip to Vegas or venturing out to a local casino.

Some of 888’s gains on the poker side also came at the expense of Full Tilt, which was indicted by the US government in April 2011 and later shuttering its doors, with many international players seeking out new online poker homes at sites such as 888 and PartyPoker.

In addition to its poker and casino offerings the company also provides sportsbetting, bingo, and skill games to its customers.

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